As far as real estate industry is concerned real estate marketing is the talk of the industry. Almost all makes use of online video and many marketing professionals have left this source intact in favor of more conventional prolonged methods. Tech-savvy marketers or realtors find this opportunity as a great one to advertise home listings and services significantly where other marketers have been unsuccessful. With less competitive advantage for an ample viewing audience, realtors who do not produce videos can quickly engender attention and it has loads of possibilities to get ranked high in search engines for keywords in their market.
On the other hand it is imperative to know the tactics that are to be brought out in the right state and it is essential to know the dimensions as well. Basically online real estate video can be classified into two categories namely:
- Podcast content
- Promotional content
These groups characteristically catch the attention of dissimilar audiences, and can play off one another to bring into being a well-formed video marketing operation.
This post, Tips to Succeed in Real Estate Video Marketing is re-published from Re Mentor and is reposted here with attribution. It was originally written by Dave Lindahl. – See more at: http://www.rementor.com/tips-succeed-realestate-video-marketing.shtml
Secrets To Successful Video Marketing On The Internet
Anyone who wants to take their business to the next level should strongly consider video marketing. The best way to maximize results, however, is to thoroughly familiarize yourself with the fundamentals and best practices as identified by others who have achieved great results already. The following article can help you out.
If you’re creating a marketing video, make it concise and short. People generally have a small attention span and want quick access to information. Long videos should be cut up into segments and posted every few days as a series.
If you choose to put your videos on Youtube, learn to use the editing features. For example, you can instantly add annotations on your videos easily through YouTube. You can share links, give more details about your product or even provide a coupon code.
Great content is the surest way to get more people to view your video. Millions can view your videos, even if you make them without using a fancy camera. People watch videos that are alright if they have relevant information that they think is important. However, with that being said, purchase the best video camera that you can afford for a good quality video.
You only have a short time to capture your audience’s attention in video marketing. The 15 seconds that start your video must count. Provide something almost immediately that draws your viewers in.
Coming up with the content of your video clip is only part of the big picture. It is also necessary to promote the videos. If you market your video, you’ll find you get many more viewers than otherwise. Good content is only useful it people know it exists.
Working with a team is beneficial for quality videos. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
If you have a team of employees, get them all involved in your video marketing efforts. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. You should not hesitate to feature more than one employee or colleague in your videos.
Be sure the page the video is on also has an opt-in option for your mailing list. People might want more information, and this is a golden opportunity to add them to your list.
You need to maintain a consistent and specific tone in your videos. Serious how-to videos or funny videos both work equally well. Take into consideration the item you are marketing and the audience you intend to reach. Keep in mind that the tone you adopt in your videos will convey a certain image of your brand.
Video marketing is a great way to boost that bottom line. However, first you need to know what you’re doing. Keep all of this in mind as you start implementing video marketing strategies into your course of business.