Just last week the hugely popular Social Media platform Instagram just launched a “Video Feature” that allows the user to shoot and edit up to 15 seconds of video. I was pretty excited when I saw this update and immediately the endless marketing thoughts and opportunities went through my head. This is AMAZING! If I was a Real Estate agent how could I leverage this to my advantage and use Instagram Video in Real Estate? Before I go crazy and tell you how awesome this is for YOU the Real Estate agent…lets back and up and talk about what Instagram is.
What is Instagram?
First off…do you have an account? If you don’t I recommended getting one, right after you read this blog and get familiar with it. Just like I tell Real Estate agents that they will be using Video in their business, they just don’t know it yet, you will also be using Instagram and Instagram Video in Real Estate as well. Instagram is owned by Facebook but it is NOT Facebook. Instagram currently has over 130 Million users and growing by leaps and bounds every single month. Instagram is a website but most of its users have it as an application on their phone…which is a free download in the App store. Instagram allows you to take pictures and then change them into 15 different filtered versions to make it look better or even black and white. You post the pictures in a timeline and people can “like” the pictures or post comments. You can also tag people, create hashtags and other fun things. One of the best features of Instagram is that your picture and title can be posted straight to other social media sites like Facebook, Twitter, and Flicker all at once. Now that you know a little about Instagram…lets talk about using Instagram Video in Real Estate, when to use it, what to do, and what not to do.
Source|Original Source: Instagram Video in Real Estate. Why It’s to your Advantage to Use it by DCTitleGuy – See more at: http://dctitleguy.com/instagram-video-in-real-estate-why-its-to-your-advantage-to-use-it/
Tips For Creating A Professional Video Marketing Campaign
While video marketing is not yet as established as other digital marketing channels, it is quickly gaining traction. The Internet is always increasing its speed, so it is easier to have larger content available. Use the information you learned in this article to put video marketing to work for your business.
If you’re going to make a marketing video, keep it short and to the point. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If you need a long video, think about spreading it over several shorter chapter style installments.
When it comes to videos, the more the merrier. New videos should be posted regularly so that your customers will expect new content from you. Having numerous videos online also increases your exposure and the awareness of your brand.
Marketing through videos helps maintain contact with clients. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Free giveaways can be incentive for the questions.
Great titles are an excellent addition to already-great media during any online marketing campaign. A powerful and relevant title will draw viewers to your videos. They will be more likely to watch. Therefore, spend a bit of time on your titles.
You do not necessarily have to spend a lot of money in order to create a good video. You don’t need professional gear if you can keep the image focused and balanced. You really don’t even need to write a script or be too confident. Speak directly to the camera and be yourself. And in some cases, you will not even have to edit your video before publishing it. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
Keep your messages clear in your videos. If you are poorly prepared, you can easily veer off topic. Using a guide to help keep you on track and focused can really be a lifesaver. Remain on-topic and focused to succeed with video marketing.
When you want to sell through your video, don’t forget a link to your store. Try to include the link inside the video player. Then the link stays with the video no matter where the video is shared or embedded.
Try to create content that will intrigue viewers. Make your video really pack a punch. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. People are interested in videos that tell them something useful, not just a dull ad. There is no better way to guarantee traffic than having interesting and entertaining videos.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Clearly, video marketing does not need to be a daunting prospect. You just need to learn the right information. When you have soaked in this knowledge, you can be assured that you will succeed. Try it out today!