Three Errors in Your Content or Website That Clash with Panda

If you suffered a setback with Google’s Panda update, then in order to stay afloat, you are going to have to make some changes to your SEO strategy. Panda is the latest update to Google’s search algorithm that ranks websites. It is designed to promote high quality websites, and remove low quality ones from top…

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So How Many Licks… I Mean Clicks Does The #1 Spot In Google Get?

What can I say, I love tootsie pops commercials. Damned owl Optify.net just published a study showing the click through rates (CTR) of listings on the first page of Google Search Engine Results Pages (SERPs). Here’s the breakdown: Position one get a click-through rate (CTR) of 36.4%. Position 2 gets a CTR of 12.5%. The…

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Optimizing Your Google Places Page | SEOmoz

Geoff Kenyon over at SEOmoz wrote a succinct, straightforward article on Optimizing your Google Places lising. There really isn’t all that much to it. He breaks it down into the following steps: Completeness and Consistency – Google makes this pretty simple. They will tell you how complete your listing is. Like Geoff points out Google…

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Is Google Places Testing New Layouts Or What?

This is a question I’ve been asking myself for the last month or so and I hadn’t found a good answer. Now, according to Matt McGee at Small Business Search Marketing, Google Places is not test new layouts. He took the initiative sent six screen shots of different layouts displaying local search results and asked…

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Web Video Rankings By comScore October 2010

comScore.com just released the October 2010 web video rankings and other web video statistics. Here are some of the interesting results: 84.1 percent of the U.S. Internet audience viewed online video. The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout at 44.3 percent, Break Media at…

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Google’s New Product Ads

I think that any small business that sells products should take advantage of this immediately. You don’t even have to pay until someone makes a purchase. You’re probably going to want to watch this video as well:

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How Local Search Can Take Your Small Business To The Top

In response to the growing number of users shopping locally online for products and services, small businesses have learned to optimize the local search results in the search engines. In fact, 70 percent of U.S. households today usually go online to search for information when shopping locally. Now, given this fact, it goes to with…

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Measure Results With Web Analytics

Video #7 in the Google and SBA series. Tips for Success Web Analytics allows you to measure and track how your customers interact with your website. Analyze your web analytics account to determine how you can improve your site layout and attract new customers. Once web analytics isimplemented, you can see where customers came from,…

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Grow With Paid Online Advertising

Video #7 in the Google and SBA series. Tips for Success Complement your traditional advertising with paid online advertising to reach consumers while they are in front of their computers. Search and display advertising are highly customizable. You have full control over keywords, creative, and your budget. Design creative specific to your services and offerings.…

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Educate Your Customers Using Free Marketing

Video #6 in the Google and SBA series. Tips for Success Produce original content specific to your offerings and industry. Use free marketing to teach and engage the community. It doesn’t have to directly lead to a sale to be effective. Ask your customers how you can help them learn more about you and what…

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