Archive for Google

Three Errors in Your Content or Website That Clash with Panda

If you suffered a setback with Google’s Panda update, then in order to stay afloat, you are going to have to make some changes to your SEO strategy. Panda is the latest update to Google’s search algorithm that ranks websites. It is designed to promote high quality websites, and remove low quality ones from top positions. This new update will affect the ranking of many websites. If there are errors in your content or website which clash with Panda, then you may not recover from the update. This article takes a look at possible errors and how to fix them.

If you happen to have a low quality website, then be warned; you are likely to be adversely affected by Panda. The sites that Google’s Panda considers low quality will be pushed even further down the results page. In some cases, staying in the cyber race may mean having to start all over again, and cleaning your entire website to make it compatible with Google. As daunting a prospect as that may seem, the alternative is even worse, being doomed to a lifetime of low Google rankings.

Let’s take a look at some of the errors that may cause a clash with Panda:

Duplicate/ Low-quality Content:If you have duplicate or low quality content, then that will not make you a friend of Google. Google dislikes duplicate content, so if you have 2 web addresses with the same content, then you will be overlooked. Also, avoid having multiple pages with the same keyword. Duplicate content may often be remedied by checking the names of your page files and categories, chances are this is where the problem is.

Having poor quality content will also put you at odds with Panda. As a result, you will have to revise content to improve quality. Take another look at heading tags, and keywords, as when these are not used correctly, it will lower your SEO score.

Poor Internal Linking structure: Internal linking is not often understood during website building, and therefore sites are often built without the correct structure. Good internal linking structure will reduce your bounce rate. The bounce rate is the percentage of persons that visit the site and then ‘bounce’ that is, they leave without visiting other pages. In order to correct this problem, you have to take a look at the links between web pages, and make certain that the links to other sections of the site are clean and streamlined.

Too many Affiliate Ads or Links: Panda is also put off by sites that have an excessive amount of affiliate ads. Since the latest update gives a low rating to websites with too many ads, it’s best to tone down the ads, in order to improve ratings.

These are 3 of the most common errors that are on websites, which are likely to cause a clash with Panda. But as we have seen, it is possible to counteract Panda, by making some simple changes.

So How Many Licks… I Mean Clicks Does The #1 Spot In Google Get?

What can I say, I love tootsie pops commercials. Damned owl :-) Optify.net just published a study showing the click through rates (CTR) of listings on the first page of Google Search Engine Results Pages (SERPs).

Here’s the breakdown:

  • Position one get a click-through rate (CTR) of 36.4%.
  • Position 2 gets a CTR of 12.5%.
  • The CTR’s for position 3-10 are 9.5%, 7.9%, 6.1%, 4.1%, 3.8%, 3.0%, 2.2%.

Here’s the take away: The top results get as many clicks as results 2-5 combined – it pays to be number one.

Read the executive summary and download the report at, http://www.optify.net/guides/organic-click-through-rate-curve.

Optimizing Your Google Places Page | SEOmoz

Geoff Kenyon over at SEOmoz wrote a succinct, straightforward article on Optimizing your Google Places lising. There really isn’t all that much to it. He breaks it down into the following steps:

Completeness and Consistency – Google makes this pretty simple. They will tell you how complete your listing is. Like Geoff points out Google wants to offer its users the best possible experience. Therefore its important to add pictures, videos, and all the details.  Consistency is a huge one. You want to make sure your citation (a citation is like your Google Places fingerprint, its your Company Name, Address, and Phone Number) is consistent every place it occurs on the internet. He also provides a great link to the top places to get citations.

Keywords – With Google Places its definitely the case of less is more. Google is pretty sharp when it comes to any kind of keyword stuffing. Considering how important your Google Places listing is these days it’s just not worth it. Geoff offers you may want to try to work in a few major keywords naturally into your description.

Service Area – Just like with keywords its best just to be honest here. If you have a service area put it in, if not and all the customers visit your site, then just leave this alone.

Encouraging Reviews – We know getting more reviews must help in the rankings. When you look at a competitive market most of the top ranking will have lots of reviews. At the same time in most of these seemingly competitive markets you will see a company or two with one or only a few reviews. I don’t think anyone has completely figured out the Places algorithm. Geoff gives some great ideas for companies to encourage reviews.

Geoff also goes over how to optimize a bulk upload which is important to companies with more than 10 locations.

I highly recommend reading the complete article: Optimizing Your Google Places Page | SEOmoz.

Is Google Places Testing New Layouts Or What?

This is a question I’ve been asking myself for the last month or so and I hadn’t found a good answer. Now, according to Matt McGee at Small Business Search Marketing, Google Places is not test new layouts. He took the initiative sent six screen shots of different layouts displaying local search results and asked Google, “what’s up?”

The response from a Google spokesperson was,

The layout for local search results will vary depending on how confident our algorithm is in determining if you’re looking for local information. So in some instances you might see a full Place Search page, and in others, you’ll see a more condensed view. Of course, you can always click on the “Places” icon on the left to get the full Place Search view.

I guess we just have to get used to some variety in the results we get back from Google Places. The whole story and pictures of the screen shots can be found at: Google Places Isn’t Testing New Layouts … Get Used to Variety

Web Video Rankings By comScore October 2010

comScore.com just released the October 2010 web video rankings and other web video statistics.

Here are some of the interesting results:

  • 84.1 percent of the U.S. Internet audience viewed online video.
  • The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout at 44.3 percent, Break Media at 42.0 percent and BrightRoll Video Network at 41.9 percent.
  • The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.8 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

Google sites are serving the most videos and Hulu is serving the most ads.

The whole press release is available below:
comScore Releases October 2010 U.S. Online Video Rankings