Archive for Videos

How to Use Video Marketing For Your Business

Video marketing is an effective, engaging, and affordable form of advertising that can pull in targeted traffic. But how can you get the most out of video marketing and convert the traffic that you attract?To do so requires video output that has the necessary appeal to entice viewers, and also gets them to share it with others. We look at some useful tips below.

If you are going to pull in traffic, then your video must ‘pack a punch.’ It must have a hard-hitting start or finish, and must also be eye-catching, and cleverly crafted, so as to elicit a response from the viewer. It should also be simple, and well-scripted, and contain a message that clearly sets out the value of your product or service.

Once your video is complete, you have to get it circulating in cyberspace, via as many channels as possible. You can upload it manually, or via a video distribution service. If you opt to upload it manually, then be prepared to devote a significant amount of time and effort into putting it on different video sharing sites.

On the other hand, you can opt to upload your video on YouTube, and then utilize the services of a video marketing company like TubeMogul, to send it to multiple sites. This offers greater flexibility, as it creates the opportunity for your video to be seen by a wider audience. A wider viewing audience will convert to more traffic, and higher web rankings.  Traffic Geyser is another popular video distribution site from which you can gain you exposure and increase traffic.

If you want your video to get traffic that converts, then be certain to include a  ‘call to action.’ That simply means you tell viewers what they should do next, and get them involved. Give them options. If not, they will simply view the video and move on, and you will have no chance of making converts out of them. You can ask viewers to leave comments about the video, visit your website or blog, share the video, add it to favorites, or like it. You can also use overlay ads to get viewers to refer to your product site.

The call to action is the means by which you will be able to generate qualified leads, and also get sales. You can have great content but not be able to generate leads, if you don’t build an audience. The interactive call to action gets your audience involved, and also means that your viewing audience is going to increase further. A solid base of viewers will become the launching pad you need to gain converts, because as you target a wider audience, you are able to build brand awareness.

While there are a lot of tools available to help with video marketing, using your own blog or website to host your video is also a very viable option. Driving traffic to your blog is also an effective way to get the converts you need.

Web Video Rankings By comScore October 2010

comScore.com just released the October 2010 web video rankings and other web video statistics.

Here are some of the interesting results:

  • 84.1 percent of the U.S. Internet audience viewed online video.
  • The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout at 44.3 percent, Break Media at 42.0 percent and BrightRoll Video Network at 41.9 percent.
  • The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.8 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

Google sites are serving the most videos and Hulu is serving the most ads.

The whole press release is available below:
comScore Releases October 2010 U.S. Online Video Rankings

Measure Results With Web Analytics

Video #7 in the Google and SBA series.

Tips for Success

  • Web Analytics allows you to measure and track how your customers interact with your website.
  • Analyze your web analytics account to determine how you can improve your site layout and attract new customers.
  • Once web analytics isimplemented, you can see where customers came from, how long they stayed on your site, and where they clicked.

TCHO’s start-up mentality, combined with its unique location on Pier 17 in San Francisco, CA, merges technology with chocolate production. It uses web analytics to constantly improve its website’s layout, ensuring consumers are engaging with its products in the most effective possible.

Facebook Pages With Morin Oluwole

Great video on the usefulness and value proposition of Pages.

Educate Your Customers Using Free Marketing

Video #6 in the Google and SBA series.


Tips for Success

  • Produce original content specific to your offerings and industry.
  • Use free marketing to teach and engage the community. It doesn’t have to directly lead to a sale to be effective.
  • Ask your customers how you can help them learn more about you and what you offer.

Skaters Landing is a national retailer and e-tailer of products and accessories for the skating industry. Although located in CT and MA, it uses free marketing online to teach customers from all over the world about its industry. Specifically, Skaters Landing’s informational videos give customers video tutorials on how to properly shop for and use skating products.