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Is Your Volume Turned Up?

Millions of Small Business Owners
Are At The Top Of Google And The Other Search Engines Even Though They Know Nothing About Computers And Have Extremely Small Budgets.

“Let me show you how to make inexpensive, local search advertising a plentiful source of new customers for your business.”

Ahryn Scott, Owner
Web Video Ad Space

Monday November 29, 2010

Dear Small Business Owner,

In today’s “Great Recession” economy, the competition for every one of your new customers and clients is more fierce than ever. And thanks to the internet, Google, Facebook, and mobile smart phones, more complicated than ever too.

Have you ever noticed how the sales reps from traditional advertising outlets, like the yellow pages and the newspapers, keep pushing you to do the same old thing, but the returns keep getting smaller and smaller. Or how they push the new thing, internet advertising, at the same old prices – can’t blame them for trying.

We all know of at least a few 70 year-old’s who have now started using Google to search for local business, just like they used to with the yellow pages and newspaper. It seems our future has arrived and its here to stay.

Each month, over half a billion people search Google for a local product, service, or destination.
Can they find your business?

Below are five extremely critical questions about your company’s Local Internet Advertising:

1. What are you doing to increase your sales and attract new customers online?
2. What is your Return On Investment (ROI) from old fashioned Yellow Pages and shrinking newspaper ads? Can you even measure it?
3. How do local customers find you online?
4. How do local customers find you with their mobile smart phone or GPS device? Can they find you?
5. When potential local customers search for you on Google, are you on the first page?

Without a good answer to these questions, you and your business are going to have a difficult time surviving and thriving the next five or ten years. Luckily, having an answer to these questions, puts you ahead of the game in terms of taking customers away from your competitors online.

If you’re like most of the business owners I speak with lately, you feel like you pay too much in taxes, it costs too much to keep up with ever expanding regulatory requirements, and your dreams of having a business that will be the source of real wealth for you and your family are getting further away.

You already know that, whether you like it or not, you are going to have to come up with a solution for your business’ local internet marketing, or loose out to the competition and accept defeat.

I don’t know about you, but I hate loosing. Especially, when I didn’t even have a chance to fight. The good thing is that this fight has just begun and the first, fundamental step is straight forward. Its all about…

Local Search & Map Optimization:
Your Company’s Internet Advertising Foundation

Just Like The Foundation Of A Great Pyramid…
You Want To Start Your Company’s Online Presence With Local Search And Map Optimization. Why?

Essentially, its your best bang for the buck. Its easily the most cost effective, highest ROI online marketing you can do. Basically, for a modest one time fee you get your company’s contact info in front of hundreds, if not thousands of potential customers in your local area searching for your products and services.

Local search is quickly becoming an dominant force online as search engines such as Google, Yahoo!, and Bing mix the geographic location of users with their search results. We all have grown accustomed to using the “local search” or “map” results from the major search engines. For a huge number of local small businesses, this one technique will be their primary form of new customers from the internet.

The local Directory and Review sites will also provide some traffic. These sites often rank on page one of Google. These are sites like YellowPages.com, SuperPages.com, Yelp, CitySearch.com, etc. Google often lists sites like these because it knows these sites have authority and some offer user reviews.

You may have noticed that if you search for “plumbers” on Google, the first results are associated with a map showing the location of local service providers.

Google knows that the most relevant results for the search term “plumber” are listings for local service providers. It combines this knowledge with your geographic location to provide you with the most relevant results. Speaking about Google, its the…

Google Uses A HUGE Variety Of Factors To Rank Local Companies. To simplify the process… Let’s look at the most important factors:

Factor #1: Location, Location, Location

Where is the company physically located in relation to where the user is searching?

Factor #2: The Devil Is In The Details

How complete is the company’s profile in Google Local?

Factor #3: Citations

Does the information in the company’s profile match the information on the other local search directories like Yelp, Yahoo!, Merchant Circle, etc.

Factor #4: What Are The People Saying

The number of reviews on Google and other local review sites.

Since the local search results can be one of easiest ways to get on the first page of Google, you need to make sure you’ve optimized the above three factors.

We Know What We’re Talking About
Look At Our Results…

We make sure the information across all these sites is accurate and consistent.

This is big factor in getting listed well in Google, and the other search engines.

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