So How Many Licks… I Mean Clicks Does The #1 Spot In Google Get?

Posted by admin on Thursday, May 5th, 2011

What can I say, I love tootsie pops commercials. Damned owl :-) Optify.net just published a study showing the click through rates (CTR) of listings on the first page of Google Search Engine Results Pages (SERPs).

Here’s the breakdown:

  • Position one get a click-through rate (CTR) of 36.4%.
  • Position 2 gets a CTR of 12.5%.
  • The CTR’s for position 3-10 are 9.5%, 7.9%, 6.1%, 4.1%, 3.8%, 3.0%, 2.2%.

Here’s the take away: The top results get as many clicks as results 2-5 combined – it pays to be number one.

Read the executive summary and download the report at, http://www.optify.net/guides/organic-click-through-rate-curve.

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Categories : Analytics, Google

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