comScore.com just released the October 2010 web video rankings and other web video statistics.
Here are some of the interesting results:
- 84.1 percent of the U.S. Internet audience viewed online video.
- The top video ad networks in terms of their potential reach of the total U.S. population were: ScanScout at 44.3 percent, Break Media at 42.0 percent and BrightRoll Video Network at 41.9 percent.
- The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.8 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.
Google sites are serving the most videos and Hulu is serving the most ads.
The whole press release is available below:
comScore Releases October 2010 U.S. Online Video Rankings